There has been a lot of buzz recently about having a ‘signature program’ or ‘signature system.’ In this past week alone, I have listened to two different trainers talk about how to create one. At ICA, where I am a faculty member, we ask coaches to create their own coaching model. After almost 10 years in coaching, I am only now beginning to understand the major significance of having a ‘signature’ in your business – whether you call it a program, system or model.
You know the phrase, “If I knew then what I know now…” Well, that’s how I feel about this idea of a signature system. Even after all these years of being a coach and training coaches, I still have lots to learn! And there is something else that I have learned the significance of that I would like to share with you.
I want to share a story with you. When I created my own signature program, I wanted to be able to take new coaches who were starting to build their practices through a process that would help them use all of their coaching and spiritual tools to create the coaching business of their dreams.
I knew what was keeping them up at night – “Could they really create the income needed to leave their ‘day job.’ How long would that take?” Individual and group coaching, and even information products took them only so far. I saw that.
By giving coaches a program that would take them through the first 6-9 months of their business in a step-by-step fashion, I could really help them get launched. And the response to the program has been phenomenal! The coaches who are going through are not only enjoying it, they are putting in a rock solid foundation for their business – in the first month!
Whatever your signature program turns out to be, be sure to make it bold and courageous! (The title of this post refers to John Hancock, signer of the U.S. Declaration of Independence, whose bold signature showed his courage.) Your program is about your own unique style, just as my style is reflected in mine, and John’s in his.
And even though the program is working exceptionally well, I still want to make it even better. That’s why last week, I signed up for a course which will help me do that. I will keep you posted on what I learn, but in the meantime, I have some questions for you as you think about your own signature program.
What is keeping your favorite clients up at night? What are the steps you take them through to help them? Think about ‘reverse-engineering’ your process here. Start with the job that they got, or the weight that they lost, and work backwards on the steps you took them through.
And, if you want to join in on the course I am taking, it starts tomorrow: http://bit.ly/hocOfs. I’d love to connect with you and learn right alongside of you.
I went a bit off topic this week, because I got so excited about this signature program idea. I could not wait to share it! I promise that the topic for next week will be Developing Your Signature Message. Stay tuned…
Wishing you a most wonderful week!
Love and Great Joy,